Lead Generation ROI Calculator

Calculate the return on investment for your mortgage lead generation

Lead Generation Costs
Ads, lead services, tools, etc.
Conversion & Revenue
Typical: 2-5% (purchased), 10-30% (referrals)
After split. 100 bps = 1%
Time Investment (Optional)
Follow-up, calls, emails, etc.
Opportunity cost of your time
Return on Investment
250%
For every $1 spent, you earn $2.50
Poor (< 100%) OK (100-300%) Great (300%+)
$50
Cost Per Lead
$1,000
Cost Per Closed Loan

Monthly Performance

Leads Generated 30
Loans Closed 1.5
Gross Commission $5,250
Marketing Cost -$1,500
Time Cost -$6,000
Net Profit $3,750

Revenue Per Lead

Avg Revenue Per Lead $175
Net Profit Per Lead $125
Good ROI

Your lead generation is profitable. Consider scaling up your spend.

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Frequently Asked Questions

What is a good ROI for mortgage lead generation?

A good ROI for mortgage lead generation is typically 3:1 to 5:1 (300-500%), meaning for every $1 spent, you earn $3-$5 in commission. Top performers often achieve 10:1 or higher. An ROI below 2:1 may indicate you need to improve conversion rates or find better lead sources.

What is a good cost per lead for mortgages?

Mortgage lead costs vary widely by source and quality. Purchased leads range from $20-$100+, while organic leads (referrals, social media) can be nearly free. The key metric is cost per closed loan, which should be under 10-15% of your commission to maintain healthy margins.

What is a typical conversion rate for mortgage leads?

Mortgage lead conversion rates vary by source: purchased internet leads convert at 1-3%, referrals at 25-50%, and warm leads from social media at 5-15%. Industry average across all sources is around 2-5%. Improving follow-up speed and process can significantly increase conversion.

How can I improve my lead generation ROI?

Key strategies include: 1) Focus on higher-quality lead sources with better conversion rates, 2) Improve your speed-to-lead (contact within 5 minutes), 3) Develop a systematic follow-up process, 4) Track and analyze which sources perform best, 5) Cut underperforming channels and reinvest in winners.

Should I factor in my time when calculating ROI?

Yes, your time has value. If you spend 10 hours per month on lead follow-up and value your time at $100/hour, that's a $1,000 cost. Including time cost gives a more accurate picture of true profitability and helps you decide whether to scale, automate, or try different lead sources.